In light of rising health care cost, the obesity epidemic and the state of poor dietary health in the United States leading governmental agencies are focusing on initiatives to reverse these trends.

The American Heart Association has launched its “2020 Initiative” to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%. Additionally, Department Health and Human Services’ has developed the Million Hearts Initiative with the goal of preventing 1 million heart attacks and strokes a top national health priority over the next 5 years.

Healthy behaviors have been defined as:

1. not smoking,
2. being physically active
3. having normal BP <120mmHg/<80mmHg
4. blood glucose: <100mg/dL
5. cholesterol <200mg/dL
6. weight: BMI <25
7. eating a healthy diet

For these seven healthy behaviors only the first two are not directly related to nutrition. In the United States our food supply is overwhelmed with products high in sodium, saturated fat, simple sugars and an abundance of calories. The American Heart Association for its 2020 Initiative has provided guidelines for a healthy dietary pattern:

• the consumption of fruits and vegetables (4.5 cups/d)
• fish (two 3.5-oz servings/wk)
• fiber-rich whole grains (three 1-oz–equivalent servings/d)
• sodium (1500 mg/d)
• sugar sweetened beverages (36 oz/wk)
• Nuts, legumes, and seeds: 4 servings per week
• Processed meats: none or 2 servings per week
• Saturated fat: <7% of total energy intake

Until now the simple implementation and maintenance of a healthy meal plan has not been an achievable goal for the majority. MedChefs is designed to make healthy eating (as defined by the American Heart Association 2020 goals) simple and sustainable. No other dietary service allows for the personalized implementation of medically recommended nutrition. In brief, MedChefs helps users optimize their health through proper nutrition and endeavors to sustain these healthy behaviors by adding convenience and simplicity to the food experience while facilitating and celebrating the joy of food.